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Sun tanning or tanning is the process whereby skin color is darkened or tanned. It is most often a result of exposure to ultraviolet (UV) radiation from sunlight or from artificial sources, such as a tanning lamp found in indoor tanning beds. People who deliberately tan their skin by exposure to the sun engage in a passive recreational activity of sun bathing. Some people use chemical products that can produce a tanning effect without exposure to ultraviolet radiation, known as sunless tanning.
There are two different mechanisms involved in the production of a tan by UV exposure. Firstly, UVA radiation creates oxidative stress, which in turn oxidizes existing melanin, leading to the rapid darkening of the melanin. UVA may also cause melanin to be redistributed (released from melanocytes where it is already stored), but its total quantity is unchanged. Skin darkening from UVA exposure does not lead to significantly increased production of melanin or protection against sunburn. In the second process, triggered primarily by UVB, there is an increase in production of melanin (melanogenesis), which is the body's reaction to direct DNA photodamage (formation of ) from UV radiation. Melanogenesis leads to delayed tanning, and typically becomes visible two or three days after exposure. The tan that is created by increased melanogenesis typically lasts for a few weeks or months, much longer than the tan that is caused by oxidation of existing melanin, and is also actually protective against UV skin damage and sunburn, rather than simply cosmetic. Typically, it can provide a modest Sun Protection Factor (SPF) of 3, meaning that tanned skin would tolerate up to 3 times the UV exposure as pale skin. However, in order to cause true melanogenesis-tanning by means of UV exposure, some direct DNA photodamage must first be produced, and this requires UVB exposure (as present in natural sunlight, or sunlamps that produce UVB). The ultraviolet frequencies responsible for tanning are often divided into the UVA and UVB ranges.
| 1–5 |
| 6–10 |
| 11–15 |
| 16–21 |
| 22–28 |
| 29–36 |
Dark skin does provide some protection against the sun’s ultraviolet rays, but people with dark skin are still subject to photoaging and melanoma.
By the early 20th century, the therapeutic benefits of sunlight were advertised to the public. In 1903, Niels Finsen was awarded the Nobel Prize in Medicine for his "Finsen Light Therapy". The therapy was a cure for diseases such as lupus vulgaris and rickets. Vitamin D deficiency was found to be a cause of rickets, and exposure to sunlight would allow vitamin D to be produced in a person. Therefore, sunlight exposure was a remedy for curing several diseases, especially rickets.
In 1910 a scientific expedition went to the island of Tenerife to test the wider health benefits of "heliotherapy", and by 1913 "sunbathing" was referred to as a desirable activity for the leisured class. Shortly thereafter, in the 1920s, fashion designer Coco Chanel accidentally got sunburnt while visiting the French Riviera. When she arrived home, she arrived with a sun tan, and her fans apparently liked the look and started to adopt darker skin tones themselves. Tanned skin became a trend partly because of Coco's status and the longing for her lifestyle by other members of society. In addition, Parisians fell in love with Josephine Baker, a "caramel-skinned" singer in Paris, and idolized her darker skin. These two women were leading figures of the transformation that tan skin underwent, in which it became perceived as fashionable, healthy, and luxurious. Jean Patou capitalized on the new tanning fad, launching the first sun tan oil "Huile de Chaldee" in 1927. Just before the 1930s, sunlight therapy became a popularly subscribed cure for almost every ailment from simple fatigue to tuberculosis. In the 1940s, advertisements encouraging sunbathing began to appear in women's magazines. At the same time, ' skin coverage began decreasing, with the bikini radically changing swimsuit style after it made its appearance in 1946. In the 1950s, baby oil was commonly used to increase tanning.
Coppertone, in 1953, marketed its sunscreen with a drawing of a young girl and her cocker spaniel tugging on her bathing suit bottom, revealing her bare bottom and tan line; this advertisement was modified around the turn of the 21st century and now shows a little girl wearing a one-piece bathing suit or shorts. In the latter part of the 1950s, silver metallic reflectors were common to enhance one's tan. In 1962, sunscreen commenced to be SPF rated, although SPF labeling in the US was not standardized by the FDA until 1978. In the 1970s, Mattel introduced Malibu Barbie, which had tanned skin and further popularized sun tanning among women.
In 1978, both sunscreens with an SPF 15 rating as well as tanning beds first appeared. In 2007, there were an estimated 50,000 outlets for indoor tanning; it was a five-billion-dollar industry in the United States, and had spawned an auxiliary industry for indoor tanning lotions including bronzers, intensifiers, and accelerators. Since then, the indoor tanning industry has become more constrained by health regulations. In China, darker skin is still considered by many to be the mark of the lower classes. As recently as 2012, in some parts of China, were becoming popular items to wear at the beach in order to protect the wearer's face from the effects of sunlight. A 1969 innovation is tan-through swimwear, which uses fabric perforated with thousands of micro holes that are nearly invisible to the naked eye, but which transmit enough sunlight to approach an all-over tan, especially if the fabric is stretched taut. Tan-through swimwear typically allows more than one-third of UV rays to pass through (equivalent to SPF 3 or less), and an application of sunscreen even to the covered area is recommended.
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